JMC Distribution Ltd. will issue printed price lists indicating Manufacturer’s Suggested Retail Pricing (MSRP) and maintain a current listing with effective date of MSRP which can be amended at any time by JMC Distribution Ltd. at its sole discretion. Any priced advertisement in any media such as but not limited to internet or similar electronic media, radio, television, flyers, posters, catalogs, mail order catalogs, magazines, e-mail newsletters, e-mail solicitations, coupons, mailers, inserts, newspapers, and public signage must be not less than 10% below the current MSRP as indicated on the printed price list. Any pricing advertised that is greater than 10% below that shown on the current printed price list or MSRP list on the will be a violation of this MAP policy and subject to possible enforcement procedures.